NYC Based Fashion Brand & Charity Organizations Connect



RumbaTime, a New York-based accessory brand, best known for its fun and fashionable timepieces, has teamed up with four of their favorite charities by creating a custom collection of women’s watches set to launch February 15, 2016 on

The Jane collection, named after the famed West Village cobblestone street in NYC, is designed to be interchangeable with cotton-braided straps reminiscent of a friendship bracelet. Each look will be available in silver or gold and will retail for $60 with the option to purchase additional bands for $20. For every piece sold, $2 will be donated to that charity.

“We spent a lot of time trying to come up with a novel design that would allow us to support different causes that we are passionate about. We are beyond excited to give our amazing fans an opportunity to make a fun and socially responsible fashion statement,” explains RumbaTime co-owner Drew Deters.

The four charities working in partnership with RumbaTime are GiveDirectly, a nonprofit providing assistance to Kenyans and Ugandans living in extreme poverty through unconditional cash transfers via mobile transfers; Young Survival Coalition, the premier global organization dedicated to helping young women diagnosed with breast cancer; Action Against Hunger, an organization committed to saving the lives of severely malnourished children and helping impoverished communities become self-sufficient; and Social Tees Animal Rescue, a NYC- based rescue group that saves animals from kill shelters and provides them with safe haven and veterinary care before finding them responsible adoptive homes.


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